Episodes
Friday Jan 05, 2024
Friday Jan 05, 2024
In today’s podcast, we will be discussing the importance of your roofing company utilizing an email database. We will go through four steps to creating your email database and discuss what information you should use in your email campaigns. Find this information and more in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 03:07] Intro/ About Chris
[03:08 - 07:33] Why You Need an Email Database
[07:34 - 17:00] The Steps to Growing Your Email Database
[17:01 - 17:48] Outro
Resources:
RoofingSites: https://www.roofingsites.com/
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
Friday Dec 29, 2023
Friday Dec 29, 2023
This is how you should be recruiting talent for your roofing company! Paul Sanneman, CEO of Contractor Staffing Source, joins the show to talk about all things recruitment. Paul shares his thoughts on AI, recruitment myths, best recruiting protocols, and more! Please check out Paul and his team over at Contractor Staffing Source!
If you enjoyed today’s episode, please take a moment to leave us a 5 star review.
Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About
With over 40 years of experience, Paul has created several business coaching companies and consulted more than 400 construction companies. Contractor Staffing Source is the product of this experience and his most profound inspiration, as well as a solution to the most common issue his clients face; finding good people.
Timestamps:
[00:00 - 00:44] Intro
[00:45 - 04:32] Paul’s 50+ Years of Contracting Experience
[04:33 - 06:12] Getting On Board w/ AI
[06:13 - 14:20] Dispelling Myths
[14:21 - 21:22] Best Recruiting Protocols
[21:23 - 23:10] Paul’s Advice to Listeners
[23:11 - 23:27] Ad Break
[23:28 - 26:30] Lightning Round
[26:31 - 28:35] Outro
Resources:
Website: https://contractorstaffingsource.com/
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
Tuesday Oct 24, 2023
Tuesday Oct 24, 2023
Become the FIRST Roofing Company that comes to mind in your market with these Google dominating steps! Today’s workshop analyzes the top four methods to rank your business at the top on Google. Chris deconstructs Google Maps and Google Ads and explains why you need a strategy instead of the "one-trick" tactics. Find this information and more in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 01:29] Intro
[01:30 - 03:53] Building, Designing, Ranking Websites
[03:54 - 12:10] The Problems in the Roofing Industry & The Solution
[12:11 - 14:04] Why Google?/ Real Client Results
[14:05 -18:00] Dominate Google- Local Service Ads, Google Ads, Google Maps, Organic
[18:01 - 23:23] LSAs: Getting Listed, Budget, Service Area, Work The System
[23:24 - 27:17] Google Ads: Service Area, Phrase Match, Mobile, Daily Adjustments
[27:18 - 37:10] Google Maps: Reputation, Proximity Based, Reviews, EEAT
[37:11 - 39:09] Where to Start
[39:10 - 40:00] Outro
Resources:
RoofingSites: https://www.roofingsites.com/
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
Tuesday Oct 10, 2023
Tuesday Oct 10, 2023
How do you stand out as THE choice rather than A choice? Listen to this episode for a deep dive of the best marketing strategies that will put your business as the top Google result! Find this information and more in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 03:52] Intro/ Experience w/ SEO
[03:53 - 06:54] Stand Out w/ Marketing Machines
[06:55 - 10:40] The 4R Marketing Machine
[10:41 - 33:32] Deep Dive: 4R Marketing
[33:33 - 34:28] Outro
Resources:
RoofingSites: https://www.roofingsites.com/
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
Tuesday Sep 26, 2023
Tuesday Sep 26, 2023
Turn cold leads HOT with these easy steps! Today’s workshop will focus on the lead nurturing campaigns that give results including examples of how you can utilize them in your own business. Find this information and more in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 02:19] Intro & Credentials
[02:20 - 07:44] How to Turn Every Cold Lead Into A Sale
[07:45 - 23:04] Set Up Lead Nurturing w/ Examples
[23:05 - 26:35] Best Practices
[26:36 - 27:37] Steps to Take Now
[27:38 - 29:50] Get The Ultimate Guide & Outro
Resources:
RoofingSites: https://www.roofingsites.com/
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
Tuesday Sep 12, 2023
Tuesday Sep 12, 2023
EASY and EFFECTIVE website marketing! This is the workshop ALL Roofing Contractors need to increase your website conversion rates and dominate your marketing! We will walk you through how to set up retargeting ads on major platforms, how you can fix your website conversion rate, the best practices in the industry, and what actions you should be taking TODAY.
About
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 00:23] Intro
[00:24 - 02:06] Common Marketing Problems
[02:07 - 05:31] Today’s Focal Points/ Who Is Chris?
[05:32 - 08:29] Fix Website Conversions
[08:30 - 11:22] Assessing Roofing Websites
[11:23 - 22:31] How To Set Up Retargeting Ads
[22:32 - 30:01] Best Practices
[30:02 - 31:24] Actions To Take NOW
[31:25 - 34:11] Four Pillar Marketing System
[34:12 - 36:46] Get Your Own Ultimate Guide/ Outro
Resources:
RoofingSites: https://www.roofingsites.com/
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
Tuesday Jul 04, 2023
Tuesday Jul 04, 2023
Hot off the press! Google has updated its Google Business Profile suite and Chris is here to guide you through the new scenery. Reviews, Rankings, and Maps are the topics as well as a live website audit! Are you having trouble ranking your roofing business? Do you have less than 10 reviews from your clients? Today might just be the workshop you’ve been looking for!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 04:30] Intro / Chris’ SEO Experience
[04:31 - 05:47] Chris’s Credentials & Fundamentals
[05:48 - 15:00] Getting Ranked with Google Maps
[15:01 - 37:32] Building Trust with Google (Meta Data, Reviews & Backlinks)
[37:33 - 47:02] NINJA HACKS (YOUR CHECKLIST)
[47:02 - 57:56] Live SEO Audit
[57:57 - 1:00:04] Outro
Resources:
RoofingSites: https://www.roofingsites.com/
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
Tuesday Jun 20, 2023
Tuesday Jun 20, 2023
Do you know the New SEO Rules? Did you know Google has changed its algorithm again?! In this episode, Chris takes us through a masterclass on SEO. From the helpful tools you can use, the nuances that have grown over time, to the exact methods that Chris and his team use. Let us know your thoughts on what you use to drive leads to your website and visit us at roofingsites.com to get your SEO audit!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 03:49] Intro / Chris’ SEO Experience
[03:50 - 06:48] Chris’s Credentials & Facts
[06:49 - 10:24] Bye-Bye Yellow Pages
[10:25 - 12:51] Getting Results (Google Changes)
[12:52 - 15:45] SEO & AI Tools (Predictions)
[15:46 - 36:08] Chris’ Strategy
[36:09 - 53:03] Live SEO Audit
[53:04 - 55:07] Outro
Resources:
RoofingSites: https://www.roofingsites.com/
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
Roofer Growth Hacks
Welcome to Roofer Growth Hacks, the podcast that is dedicated to highlighting those in the roofing industry, learning how they overcame growth challenges with creative growth hacks, and connect them with others in the Roofing Industry.