Roofer Growth Hacks

Your business is a vehicle for creating your ideal lifestyle! Brian Kaskavalciyan joins to share his experience and wisdom on following successful business growth models and his secrets to help you become a wealthy roofer. Check out more of Brian’s content on his website at The Wealthy Contractor.com!
If you enjoyed today’s episode, please take a moment to leave us a 5 star review. 
Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About 
Since 2009 gFour Marketing Group has been the secret back-office marketing team for hundreds of home improvement and services businesses just like yours. You get the customer and we’ll help you turn that customer into more 5-star reviews, more repeat sales, and more referrals!
Timestamps:
[00:00 - 00:33] Intro
[00:34 - 05:59] About Brian and gFour Marketing 
[06:00 - 07:13] Brian’s Accounting Formula 
[07:14 - 12:35] The First Steps of “The Wealthy Contractor” 
[12:36 - 14:57] P&L Red Flag 
[14:58 - 20:36] The Relationship Between Sales and Marketing
[20:37 - 22:16] Client Success Story
[22:17 - 24:43] Identifying Different Levels & Making Changes
[24:44 - 26:45] Brian’s Book   
[26:46 - 27:03] Ad
[27:04 - 30:27] Lightning Round
[30:28 - 32:43] Chris’s Takeaways  
[32:44 - 33:42] Outro
Resources:
Website:         https://www.thewealthycontractor.com/ 
RoofingSites: https://www.roofingsites.com/      
 
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

This is how your roofing company can stand heads and shoulders above the competition! In this workshop, Chris will walk you through each step of the Digital Marketing Plan and cover topics such as marketing traction, marketing budget, lead generation, and more so that you can set up your roofing company for success this year. The workbook can be found at www.roofingsites.com/workbook. 
Find this information and more in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/! 
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
 
Timestamps:
[00:00 - 03:25] Intro
[03:26 - 07:38] Building Systems for Your Business     
[07:39 - 18:15] About Marketing System  
[18:16 - 30:25] Workbook- Marketing Traction Organizer  
[30:26 - 34:53] Workbook- Lead Generation Target Planner 
[34:54 - 40:46] Workbook- Marketing Budget Planner
[40:47 - 44:57] Workbook- Marketing Checklist
[44:58 - 54:58] Free Book & Questions  
[54:59 - 55:18] Outro 
Resources:
RoofingSites:  https://www.roofingsites.com/      
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify 
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

How do you get your employees and team members all in? Mike Michalowicz joins us today to share all of his wisdom on bridging the gap between business owners and employees to create a cohesive team that is all in. To find more information about Mike and his formula of “All In” visit his website here!
If you enjoyed today’s episode, please take a moment to leave us a 5 star review. 
Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About 
Mike Michalowicz is the entrepreneur behind three multimillion-dollar companies and is the author of several business books, including Profit First, Clockwork, The Pumpkin Plan and his newest book, All In. Mike is a former small business columnist for The Wall Street Journal and business makeover expert for MSNBC. He regularly travels the globe as an entrepreneurial advocate.
Timestamps:
[00:00 - 00:54] Intro
[00:55 - 06:34] About “All In” by Mike Michalowicz 
[06:35 - 11:12] The Formula of “All In” 
[11:13 - 21:53] Building Connection- Psychological Ownership     
[21:54 - 24:43] Takeaways 
[24:44 - 25:50] Outro
 
Resources:
Website:        https://mikemichalowicz.com/      
RoofingSites: https://www.roofingsites.com/      
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Become the choice roofing company by using this marketing plan! This interactive workshop will get your business on track for growth in 2024. Start the year of right with this detailed walkthrough on how to build the ultimate marketing machine for your business!
Find this information and more in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/! 
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 02:19] Intro
[02:20 -11:03 ] Be THE Choice- 4R Roofing Marketing Machine   
[11:04 - 22:13] Workbook: Marketing Traction 
[22:14 - 37:10] Workbook- Marketing Budget
[37:11 - 38:19] Workbook- Ad Budget
[38:20 - 41:30] Digital Marketing Checklist 
[41:31 - 44:00] Outro 
Resources:
RoofingSites:  https://www.roofingsites.com/      
 
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify 
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

These are the five principles of leadership you need in your company! Jonathan Cinelli joins us today to impart his wisdom on all things leadership including how you can apply those principles to your roofing company! 
If you enjoyed today’s episode, please take a moment to leave us a 5 star review. 
Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About 
Jonathan Cinelli is a Project Management Professional (PMP) and an Associate Certified Coach (ACC) who has over 20 years’ industry knowledge in the construction field. Jonathan demonstrates a very specialized, forward-thinking approach to business, designed for sustainability, with emphasis on continued growth and adaptability. 
Timestamps:
[00:00 - 00:41] Intro
[00:42 - 05:56] Jonathan’s Career Path
[05:57 - 07:13] Writing a Book
[07:14 - 14:27] Five Guiding Principles
[14:28 - 15:44] The Biggest Mistake Contractors Make  
[15:45 - 18:00] Industry Trends You Should Take Advantage Of 
[18:01 - 18:20] Ad
[18:21 - 20:32] Lightning Round  
[20:33 - 22:35] Outro
 
Resources:
Website:         https://jonathancinelli.com/     
RoofingSites: https://www.roofingsites.com/      
 
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

In today’s podcast, we will be discussing the importance of your roofing company utilizing an email database. We will go through four steps to creating your email database and discuss what information you should use in your email campaigns. Find this information and more in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/! 
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
 
Timestamps:
[00:00 - 03:07] Intro/ About Chris
[03:08 - 07:33] Why You Need an Email Database   
[07:34 - 17:00] The Steps to Growing Your Email Database
[17:01 - 17:48] Outro 
Resources:
RoofingSites:  https://www.roofingsites.com/      
 
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify 
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

This is how you should be recruiting talent for your roofing company! Paul Sanneman, CEO of Contractor Staffing Source, joins the show to talk about all things recruitment. Paul shares his thoughts on AI, recruitment myths, best recruiting protocols, and more! Please check out Paul and his team over at Contractor Staffing Source! 
If you enjoyed today’s episode, please take a moment to leave us a 5 star review. 
Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About 
With over 40 years of experience, Paul has created several business coaching companies and consulted more than 400 construction companies. Contractor Staffing Source is the product of this experience and his most profound inspiration, as well as a solution to the most common issue his clients face; finding good people.
Timestamps:
[00:00 - 00:44] Intro
[00:45 - 04:32] Paul’s 50+ Years of Contracting Experience 
[04:33 - 06:12] Getting On Board w/ AI  
[06:13 - 14:20] Dispelling Myths 
[14:21 - 21:22] Best Recruiting Protocols 
[21:23 - 23:10] Paul’s Advice to Listeners
[23:11 - 23:27] Ad Break 
[23:28 - 26:30] Lightning Round 
[26:31 - 28:35] Outro
Resources:
Website:         https://contractorstaffingsource.com/     
RoofingSites: https://www.roofingsites.com/      
 
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Become the FIRST  Roofing Company that comes to mind in your market with these Google dominating steps! Today’s workshop analyzes the top four methods to rank your business at the top on Google. Chris deconstructs Google Maps and Google Ads and explains why you need a strategy instead of the "one-trick" tactics. Find this information and more in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/! 
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 01:29] Intro
[01:30 - 03:53] Building, Designing, Ranking Websites  
[03:54 - 12:10] The Problems in the Roofing Industry & The Solution   
[12:11 - 14:04] Why Google?/ Real Client Results
[14:05 -18:00] Dominate Google- Local Service Ads, Google Ads, Google Maps, Organic
[18:01 - 23:23] LSAs: Getting Listed, Budget, Service Area, Work The System
[23:24 - 27:17] Google Ads: Service Area, Phrase Match, Mobile, Daily Adjustments
[27:18 - 37:10] Google Maps: Reputation, Proximity Based, Reviews, EEAT
[37:11 - 39:09] Where to Start  
[39:10 - 40:00] Outro 
Resources:
RoofingSites:  https://www.roofingsites.com/      
 
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify 
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/