Roofer Growth Hacks

Welcome to Roofer Growth Hacks! In this episode, we’re joined by Steve Rozenberg, Owner & founder of The Rozenberg Group, a former airline pilot turned successful entrepreneur and real estate expert. Steve shares his inspiring journey of overcoming challenges and turning them into growth opportunities. As the founder of the Rozenberg Group, he’s dedicated to helping others achieve their dreams through innovative strategies. Tune in for powerful growth hacks and valuable insights that can empower you to elevate your roofing business and reclaim your freedom in the industry!
We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!
About:
Steve Rozenberg, originally aspiring to be an international pilot, navigated a challenging shift in his career trajectory when the 9/11 attacks jeopardized his pilot career. Turning adversity into opportunity, he embraced his entrepreneurial spirit and transformed his situation into a multimillion-dollar success story.
As the proud owner and founder of The Rozenberg Group, an esteemed international consulting firm, Steve is dedicated to helping clients achieve their goals and regain control of their time and freedom.
Beyond his role as a successful entrepreneur, Steve is renowned for his dynamic keynote presentations. He delivers motivational and inspiring speeches that resonate with audiences, providing actionable steps, business systems, and a roadmap to success. His direct yet hopeful messages engage audiences both mentally and emotionally, instilling a positive outlook and guiding them toward success in various aspects of life.
Despite facing an unimaginable tragedy on March 6th, 2023, with the loss of his beloved son Jett in a motorcycle accident, Steve demonstrated an indomitable spirit. In honor of Jett’s remarkable life, filled with global adventures, martial arts, music, and inspiration, Steve and his wife Renee established the LIVE LIKE JETT SCHOLARSHIP FUND.
This scholarship fund serves as a tribute to Jett’s legacy, encouraging others to embrace life fully and persistently pursue their dreams. The fund specifically supports high school students seeking to enter the trade industry, mirroring Jett’s passion as a welder.
Currently, Steve Rozenberg channels his extensive experience as a successful real estate investor to mentor and guide individuals toward prosperity. Despite the challenges he has faced, Steve remains committed to inspiring, uplifting, and creating a positive impact on the lives of those around him.
Timestamps:
[00:00 - 01:05] - Intro
[01:06 - 06:47] - Steve’s entrepreneurial journey - Where he started and where is he now
[06:48 - 08:33] - The Number One Thing Steve Helps Roofers With
[08:44 - 12:39] - What is the size of companies that work with Steve
[12:40 - 15:04] - Navigating the Breakpoints: Scaling Your Business and Embracing Change
[15:05 - 18:15] - Starting Strong: Key Strategies for Roofing Success
[18:16 - 21:35] - Avoiding Common Pitfalls: Top Mistakes New Roofing Companies Make
[21:36 - 25:36] - Roofing Trends to Watch: What's Shaping the Future of the Industry
[26:37 - 27:05] - A Word From The Sponsor 
[27:06 - 27:07] - Lightning Round - Steve’s Favorite Personal Hack
[27:08 - 28:21] - Favorite Business Hack
[28:22 - 30:37] - Best Advice Steve Has Been Given
[30:38 - 31:56] - How Can Roofers Get in Touch With Steve
[31:57 - 38:40] - Episode Wrap-Up & Biggest Takeaways
Listen to the episode below:
Podbean: https://bit.ly/RoofingSites-Podbean
YouTube: https://bit.ly/RoofingSites-YouTube
https://www.roofingsites.com
Resources:
Connect with Steve at www.steverozenberg.com listen to his podcast https://steverozenberg.com/speaking/podcasts/ or follow him on https://blinq.me/xGYNql7zEuLJ
RoofingSites:  https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com: "January 2025 State of Marketing for Roofers." In this episode, Chris Hunter breaks down the most recent marketing trends impacting the roofing industry, from seasonal slowdowns to shifts in ad costs and new AI-driven tools. As roofing companies prepare for the year ahead, we provide practical insights to help you adjust your strategy, maximize your ad spend, and stay ahead in a constantly changing market. Tune in for actionable tips to drive business growth and navigate the evolving marketing landscape.
We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review! 
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers https://go.roofingsites.com/ 
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 00:29] - Intro
[00:30 - 03:43] - Marketing Shifts Every Roofer Needs to Know — January 2025 Edition
[03:44 - 05:57] - Post-Holiday Marketing Costs: How Roofers Can Maximize ROI in 2025
[05:58 - 07:58] - Roofing Leads Start on Google: How to Stay Ahead as AI Evolves
[07:59 - 09:48] - Ad Spend Strategy for Roofers: Why 5-10% of Revenue Is the Sweet Spot
[09:49 - 11:17] - AI for Roofers: Why ChatGPT and Other Tools Are Game-Changers
[11:18 - 15:38] - AI in Action: AI Voice Assistant Demo for Roofing Sales
[15:39 - 17:40] - AI Demo Part 2: How Chatbots Can Handle Roofing Lead Follow-Ups
[17:41 - 20:03] - Episode Wrap-Up & Biggest Takeaways
Listen to the episode below:
Podbean: https://bit.ly/RoofingSites-Podbean
YouTube: https://bit.ly/RoofingSites-YouTube
https://www.roofingsites.com
Resources:
RoofingSites:  https://www.roofingsites.com/  
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
 

In this episode, we dive into the 2025 digital marketing plan for roofing companies, emphasizing the need for a realistic strategy to achieve growth. We introduce the 4R marketing system, which includes reputation, reach, resell, and referral, as essential pillars for effective marketing. 
The conversation highlights the importance of building a strong reputation, expanding reach through various marketing tactics, leveraging existing customers for repeat business, and utilizing referrals to drive growth.
Practical implementation strategies are also provided to help roofing companies optimize their marketing efforts. In this conversation, we discuss the importance of leveraging AI for customer engagement, streamlining scheduling processes, and conducting self-assessments for business growth.
We emphasize the significance of setting clear goals, creating a vision for the future, and budgeting effectively for marketing success. The conversation concludes with actionable steps for effective marketing strategies in the roofing industry.
We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review! 
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers https://go.roofingsites.com/ 
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:[00:00 - 02:28] - Intro
[02:29 - 04:51] - The Importance of a Realistic Marketing Strategy
[04:52 - 06:20] - Understanding Marketing Systems and Machines
[06:21 - 07:44] - The 4R Marketing System Overview
[07:45 - 11:34] - Building a Strong Reputation
[11:35 - 15:27] - Expanding Reach Through Effective Marketing
[15:28 - 21:50] - The Power of Reselling to Existing Customers
[21:51 - 23:43] - Leveraging Referrals for Business Growth
[23:44 - 27:04] - Practical Implementation of the Marketing System
[27:05 - 28:32] - Leveraging AI for Customer Engagement
[28:33 - 29:30] - Streamlining Customer Scheduling
[29:31 - 30:56] - Self-Assessment for Business Growth
[30:57 - 32:50] -  Setting Goals for Success
[32:51 - 38:34] - Creating a Vision for the Future
[38:35 - 52:23] - Budgeting for Marketing Success
[52:23 - 53:55] - Outro
Listen to the episode below:
Podbean: https://bit.ly/RoofingSites-Podbean
YouTube: https://bit.ly/RoofingSites-YouTube
https://www.roofingsites.com
Resources:
RoofingSites:  https://www.roofingsites.com/  
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Welcome to Roofer Growth Hacks! In this episode, we’re joined by David Jenyns, founder of SYSTEMology, who shares his expertise on building efficient business systems that drive growth and scalability. Tune in as David explains how his proven framework can help roofing professionals streamline operations, reduce errors, and reclaim their time, all while sharing valuable growth hacks for your business!
We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!
About:
In 2016, David Jenyns successfully systemised himself out of the business, hired a CEO and stepped back from the daily operations. Through this process he became a systems devotee – founding SYSTEMology & systemHUB. Today, his mission is to free all business owners worldwide from the daily operations of running their business.
Timestamps:
00:00 - 02:03 - Intro
02:04 - 05:54 - David’s Entrepreneurial Journey - Where He Started and Where is He Now?
05:55 - 09:30 - The First Step to Streamlining a Full-Service Agency
09:31 - 10:43 - Who Drives the Systems: Owner or Team?
10:44 - 16:41 - Building Systems for Success: A Blueprint for Roofing Companies
16:42 - 20:02 - Blame the System, Not the People: The Key to Effective Leadership
20:03 - 23:48 - The Systemology Way: A Framework for Business Success
23:49 - 28:49 - Geeking Out on Technology: Tools to Optimize Your Business Systems
28:50 - 32:55 - The Biggest Pitfall in Systemizing Your Business: Common Mistakes to Avoid
32:56 - 37:22- Future-Proofing Your Roofing Business: Key Industry Trends to Watch
37:23 - 37:40 - Sponsor AD
37:41 - 42:13 - Lightning round
42:14 - 42:36 - Outro
42:37 - 47:29 - Key Takeaways
Listen to the episode below:
Podbean: https://bit.ly/RoofingSites-Podbean
YouTube: https://bit.ly/RoofingSites-YouTube
https://www.roofingsites.com
Resources:
Connect with David at www.SYSTEMology.com, listen to his podcast (Business Processes Simplified) or follow him on Twitter @davidjenyns and on his website https://www.davidjenyns.com/
RoofingSites:  https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Welcome to Roofer Growth Hacks! In this episode, we’re joined by John Nieuwenburg, Founder of W5 Business Coaching, business coach and founder of W5 Coaching, to explore powerful strategies for roofing company owners. We dive into John’s Five Steps to Freedom framework, designed to help small business owners increase profits, reduce stress, and regain control of their personal lives. John shares his wealth of experience in guiding businesses to overcome growth challenges and achieve lasting success. Tune in for actionable growth hacks that will help you elevate your roofing business and reach new heights!
We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
About:
Since 2004, as a professional business coach, John Nieuwenburg has taken over 350 clients through a systematic process that helps them increase profit, remove the stress and chaos from their businesses, and get their lives back. At W5 Coaching, the Socratic style of leadership and teaching is employed: a method of teaching by using questions to arrive at the right answer for YOU.
Timestamps:
[00:00 - 01:06] - Intro
[01:07 - 02:43] - John’s Entrepreneurial Journey - Where he started and where is he now?
[02:43 - 03:27] - Who are John’s Ideal Clients
[03:28 - 05:02] - Applying Frameworks for Success
[05:03 - 06:15] - Is Marketing the Key to Driving Sales Success?
[06:16 - 08:03] - What’s the 20% That Delivers 80% of Results for Clients?
[08:04 - 09:18] - What Strategy Saved the Day for Payroll?
[09:19 - 11:59] - What’s the Best Way to Forecast Cash Flow for Contractors?
[12:00 - 13:28] - What Does It Mean for Roofing Contractors to Be Fully Capitalized & How They Can Do It?
[13:29 - 18:40] - What’s the Best Advice for New Roofing Companies Starting Out?
[18:41 - 22:34] - What’s the Key to Delegating Roles in a Growing Roofing Business?
[22:35 - 25:52] - Why is it Crucial to Have Someone Manage Your Schedule?
[25:53 - 26:26] - Message from the Sponsor
[26:27 - 27:20] - Lightning Round/John’s Favorite Personal Hack
[27:21 - 28:11] - Favorite Business Hack
[28:12 - 29:11] - Best Advice John Has Been Given
[29:12 - 30:06] - How Can Roofers Get in Touch with John?
[30:07 - 34:20] - Episode Wrap-Up & Biggest Takeaways
 
Listen to the episode below:
Podbean: https://bit.ly/RoofingSites-Podbean
YouTube: https://bit.ly/RoofingSites-YouTube
https://www.roofingsites.com
 
Resources:
W5 Coaching: https://w5coaching.com/
John Nieuwenburg : https://www.linkedin.com/in/business-coach-canada/
RoofingSites:  https://www.roofingsites.com/
 
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

In this episode, we dive into the latest trends and marketing strategies specifically tailored for the roofing industry. As roofing companies look to finish the year strong and plan for 2025, we provide valuable insights into how to align marketing efforts with business growth. Tune in for actionable tips on staying ahead of the competition and adapting your marketing approach to the ever-evolving landscape
We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review! 
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 01:27] - Intro
[01:28 - ]03:17 - From Year-End Wins to 2025 Goals: The Ultimate Planning Strategy
[03:28 - 05:07] - Fuel Your Growth: Budgeting for a Success
[05:08 - 07:18] - Goal Setting Made Simple: Plan Your 2025 with Vision and Strategy
[07:19 - 09:03] - AI and Search: What Roofers Need to Know for Staying Ahead
[09:04 - 12:15] - Boost Your Digital Footprint: Key Strategies for Online Success
[12:16 - 14:48] - Data-Driven Success: Using AI to Decode Your Marketing Insights"
[14:49 - 16:40] - Educate, Entertain, Elevate: Your 2025 Video Strategy Guide
[16:41 - 18:32] - Episode Wrap-Up & Biggest Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/
 
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

In this session, we’ll explore the crucial steps to optimizing your lead conversion process through marketing automation. While many roofing companies struggle to keep up with lead follow-up, this workshop is designed to change that. We’ll dive into how to automate your marketing efforts, ensuring no lead slips through the cracks and helping you convert more prospects into clients. Get ready to streamline your sales process and boost your business growth with the power of automation.
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review! 
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 03:02] - Intro
[03:03 - 03:59] - From Choice to The Choice: Standing Out in a Crowded Roofing Market
[04:00 - 07:14] - From Leads to Legacy: Mastering the Four Pillars of Roofing Marketing
[07:15 - 11:39] - What is Marketing Automation?
[11:40  - 17:51] - Mapping Success: The 8 Stages of Your Customer Value Journey
[17:52 - 19:06] - From Click to Close: Campaigns That Streamline Your Sales Journey
[19:07 - 20:08] - The Missed Call Text Back: How Can it Help You Double Your Business
[20:09 - 21:26] - Creating Appointment Reminders 
[21:27 - 23:56] - Maximizing Revenue: Follow-Ups, Referrals, and Seasonal Campaigns
[23:57 - 28:51] - The Appointment Machine: Demo How it Works - Automate Your Call Follow-Ups
[28:52 - 29:56] - Never Let a Lead Slip Away: Automate Your Chat Follow-Ups
[29:57 - 31:49] - Never Miss a Follow-Up: Automate Appointment and Review Requests
[31:50 - 39:19] Meet Your AI Sales Assistant: The Future of Lead Follow-Up
[39:20 - 41:25] - Unlimited Potential: How Automation Doubles Your Roofing Business
[41:26 - 42:08] - The Role of Outbound Calls and AI in Roofing
[42:09 - 44:42] -  Simple Tips to Master Marketing Automation
[44:43 - 47:22] - Episode Wrap-Up & eBook
 
Listen to the episode below:
Podbean: https://bit.ly/RoofingSites-Podbean
YouTube: https://bit.ly/RoofingSites-YouTube
https://www.roofingsites.com
Resources:
RoofingSites:  https://www.roofingsites.com/  
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Welcome to Roofer Growth Hacks! In this episode, we’re joined by Danny Kerr, Co-founder and Director of Assessment at Breakthrough Academy, to uncover powerful strategies for scaling your roofing business and reclaiming your time.
Danny, a seasoned expert in business growth and leadership, shares his remarkable journey of building and scaling multiple businesses, leading to the creation of Breakthrough Academy in 2015.
With a track record of helping over 600 contractors across North America achieve growth and profitability, Danny provides actionable insights and creative growth hacks to help you transform your business. Tune in for expert advice that’s guaranteed to take your roofing business to new heights!
We know you will get value from today’s episode, so please take a moment to leave us a 5-star review! 
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
About:
Breakthrough Academy is designed to help contracting business owners overcome chaos and inefficiency, transforming them from being the sole doers of all tasks into leaders who build effective systems and inspire great teams.
Their approach focuses on turning entrepreneurial dreams into reality by addressing operational challenges, improving profitability, and making the business more rewarding. They provide innovative solutions, continuous coaching, and a community of like-minded peers to support business owners on their journey to becoming balanced, thriving leaders.
Timestamps:
[00:00 - 01:10] - Intro
[01:11 - 04:15] - Danny’s Entrepreneurial Journey - Where he Started and Where is He Now?
[04:16 - 05:42] - Who does Danny Work With?
[05:43 - 06:34] - From the Ground Up: The Evolution of a Growth Model
[06:35 - 09:06] - Who are Danny’s Clients and how Does he Help them Grow?
[09:07 - 10:07] - Franchise Freedom: Building Systems Without the Strings
[10:08 - 15:59] - The Framework That Transforms: Guiding Contractors to the Next Level
[16:00 - 18:11] - Breaking Through: Advice for Roofers Without a Framework
[18:12 - 19:56] - How Often Should Roofers Check Their Budget?
[19:57 - 22:13] - Building the Business Machine
[22:14 - 24:30] - Common Mistakes Roofing Companies Make and How to Avoid Them?
[24:31 - 27:23] - Visionary or Coincidence? Aligning with the Entrepreneurial Operating System
[27:24 - 30:36] - What are the Newest Industry Trends: What Should Roofers be Looking at?
[30:37 - 31:10] - Message from the Sponsor
[31:11 - 32:09] - Lightning Round/Danny’s Favorite Personal hack
[32:10 - 32:59] - Danny’s Favorite Business Hack
[33:00 - 34:28] - The Best Advice Danny’s Been Given and How He Actually Applies It
[34:29 - 34:58] - How Can Roofers Get in Touch with Danny?
[34:59 - 40:35] - Episode Wrap-Up & Biggest Takeaways
 
Resources:
Breakthrough Academy: https://www.btacademy.com/
RoofingSites:  https://www.roofingsites.com/  
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/