Roofer Growth Hacks

Your edge is in the discipline of creating connection. Tom Reber, creator of The Contractor Fight, shares his top tips for how you can sell better, fix your contracting company to be more profitable, and differentiate yourself to create connection when you sell. Check out more information about Tom and download your guide to spotting a cheap prospect at thecontractorfight.com/cheap!
If you enjoyed today’s episode, please take a moment to leave us a 5-star review. 
Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About 
The Contractor Fight is a movement of Home Improvement Contractors who are taking back control of their businesses & fattening their wallets. By educating one contractor at a time, we’re quickly restoring our industry to a place of respect in our communities. No more will the trades be looked at as a “fallback” position when college doesn’t work out. No longer will tradespeople be looked upon as uneducated and undeserving.
Timestamps:
[00:00 - 01:08] Intro
[01:09 - 06:34] Tom’s Start to Entrepreneurship         
[06:35 - 08:38] Tom’s Ideal Client  
[08:39 - 14:17] The Worst Question a Contractor Can Ask/ 50% Gross Profit 
[14:18 - 17:58] Tom’sAdvice: Be On the Attack, Peel Don’t Pounce 
[17:59 - 27:51] Sales: About Proposals/ Sales Process   
[27:52 - 36:04] Marketing/ Differentiate Yourself     
[36:05 - 36:20] Ad
[36:21 - 40:34] Create Connection and Be Curious
[40:35 - 42:29] Chris’s Takeaways  
[42:30 - 43:44] Outro
Resources:
Website:        https://thecontractorfight.com/  
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofers! Dominate your competition by ranking on Google Maps! Today, we are discussing how your company can rank higher on Google Maps by understanding Google’s 3-Pack formula. Learn how to leverage your community and become one of the top three choices EVERY SINGLE TIME someone searches in your area. If you want to get to work now, please check out RoofingSites workbook at roofingsites.com/SEO-Workbook. 
Find more business-growing information in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/! 
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, but we help you close the sale!
Timestamps:
[00:00 - 02:29] Intro
[02:30 - 04:11] Market Oversaturation - Be THE Choice 
[04:12 - 06:06] What Is A Good Marketing Strategy?      
[06:07 - 09:33] Highest Buyer Intent & Dominating Google  
[09:34 - 13:40] Google Maps 3-Pack (Defined)
[13:41 - 31:26] 3-Pack Ranking Factors & How-To
[31:27 - 38:07] How to Get Local Links
[38:08 - 41:16] Free Resources- Book, AI SEO Course, Schedule w/ Chris & Team
[41:17 - 44:18] Questions- Common Problems, Reviews are a MUST, Answer the phone!
[44:19 - 44:41] Outro 
Monthly workshop- new SEO formula for roofers, roofingsites.com/SEO-Workbook,  
Resources:
RoofingSites:  https://www.roofingsites.com/      
 
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify 
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Are you holding your own business back? Greg Hayne with Hayne Coaching Group discusses why your business isn’t growing and shares his top tips to help you improve your service and build your business. Find more information about Greg and the Hayne Coaching Group Peer Groups by visiting haynecoachinggroup.com! 
If you enjoyed today’s episode, please take a moment to leave us a 5-star review. 
Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About 
At Hayne Coaching Group, customers can find and implement better, smarter, more innovative ways to work in two primary ways. Hayne Coaching Group offers an ESE Peer Group that brings similar-sized and focused, growth-minded, non-competing roofers together three or more times a year to share their best practices, help each other solve problems, and generally create a setting where the members can get better in a supportive environment. For over a dozen years, the Hayne Coaching Group’s Creating Great Service training and support program has helped commercial roofing contractors build better, more profitable service departments by teaching them the best practices used by the best service contractors in the country. 
Timestamps:
[00:00 - 00:53] Intro
[00:54 - 05:18] About Greg: Where He Started & Where He Is Now        
[05:19 - 09:48] Peer Groups and Coaching 
[09:49 - 15:48] Biggest Issues in Businesses/ Mindset & Self-Improvement
[15:49 - 17:50] Mistakes
[17:51 - 24:40] Details About ESE Peer Groups & Investing In Yourself  
[24:41 - 27:45] Trends to Act On in the Roofing Industry    
[27:45 - 28:02] Ad
[28:03 - 30:08] Lightning Round
[30:09 - 32:34] Chris’s Takeaways  
[32:35 - 34:02] Outro
Resources:
Website:        https://www.haynecoachinggroup.com/ 
                      https://www.linkedin.com/in/ghayne/    
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

You can’t outwork the math of your business! Shawn Van Dyke, the author of “Profit First for Contractors”, explains what you need to know about Profit First to make your roofing business profitable. Build your business as a profitable business from the start! Check out more resources and tools about implementing the Profit First system for your business by visiting shawnvandyke.com!
If you enjoyed today’s episode, please take a moment to leave us a 5-star review. 
Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About 
Shawn Van Dyke is a highly respected and influential construction management consultant, known for his unparalleled expertise in streamlining construction business operations. With his proven strategies and highly engaging coaching programs. Shawn has helped countless businesses achieve financial security while delivering exceptional results.
Timestamps:
[00:00 - 01:15] Intro
[01:16 - 09:20] About Shawn- Engineering, Construction Development, Profit First       
[09:21 - 17:46] “Profit First for Contractors”    
[17:47 - 25:10] Questions About Implementing Profit First  
[25:11 - 30:34] Difference Between the Main Profit First and Profit First for Contractors 
[30:35 - 33:08] Operating Expenditures  
[33:09 - 38:26] How New Roofer Businesses Should Start w/ Profit First System    
[38:27 - 38:44] Ad
[38:45 - 42:51] Lightning Round
[42:52 - 44:28] Chris’s Takeaways  
[44:29 - 45:35] Outro
Resources:
Website:        https://shawnvandyke.com/  
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

What is your 10-year vision? In this episode, Rob shares with us the importance of the ten disciplines that he and Gino Wickman have developed for roofers that will help you build and scale your business. Stay tuned for actionable advice on exactly how to do that!
Find more information at the10disciplines.com! 
If you enjoyed today’s episode, please take a moment to leave us a 5 star review. 
Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About 
For over 30 years, Rob has been thriving as a purpose-driven entrepreneur. He is the co-Founder of imageOne which has won dozens of awards for its people-first and purpose-driven culture from outlets like Forbes and Inc. Magazine. Rob is also the author of donothing: the Most Rewarding Leadership Journey You Will Ever Take, the host of the Leading with Genuine Care podcast, and the host of the Do Nothing Leadership Retreat in Colorado.
Timestamps:
[00:00 - 00:58] Intro
[00:59 - 05:14] About Rob Dube - Entrepreneurship & Partnering w/ Gino Wickman      
[05:15 - 07:19] The 10 Disciplines   
[07:20 - 15:54] How to Set Time Away from Business/ Unplugging 
[15:55 - 24:38] Knowing Your 100% 
[24:39 - 30:57] How to Map Out Your 10 Year Vision 
[30:58 - 35:03] Maximize Your Energy & Impact   
[35:04 - 35:21] Ad
[35:22 - 37:50] Lightning Round
[37:51 - 39:47] Chris’s Takeaways  
[39:48 - 40:54] Outro
Resources:
Website: https://www.linkedin.com/in/robdube/ 
               https://the10disciplines.com/  
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofers! This is your *NEW* SEO formula to put your business on the map! Today, we are discussing what SEO is, why you need it, and how you can utilize it to grow your business. Learn how you can dominate Google, Maps 3-Pack, and Organic SEO. Follow along by downloading today’s workbook at roofingsites.com/SEO-Workbook. 
Find more business-growing information in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/! 
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, but we help you close the sale!
 
Timestamps:
[00:00 - 03:18] Intro
[03:19 - 05:57] Market Oversaturation- Be THE Choice 
[05:58 - 09:49] What Is A Good Marketing Strategy?      
[09:50 - 13:03] About SEO and Why Your Business Needs It  
[13:04 - 29:29] How to Dominate Google  
[29:30 - 43:06] Workbook- SEO Workbook  
[43:07 - 45:25] Free Resources- Book, AI SEO Course, Schedule w/ Chris & Team
[45:26 - 51:51] Questions- AI and Sales Leads
[51:52 - 53:18] Outro 
Monthly workshop- new seo formula for roofers, roofingsites.com/SEO-Workbook,  
Resources:
RoofingSites:  https://www.roofingsites.com/      
 
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify 
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofers, how often are you following up with your customers? Today, Hugh Liddle with Red Cap Sales Coaching, shares some of his best sales advice for roofers…follow up with your customers! Listen along as Hugh shares an incredible real life example of how sending out emails for holidays, birthdays, and other special days garnered a surprising amount of customer engagement! Check out more tools and information about Hugh and his team at redcapsalescoaching.com.
If you enjoyed today’s episode, please take a moment to leave us a 5 star review. 
Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About 
Red Cap Sales and Hugh Liddle have the number one, cutting edge, customer communication and retention tool available to small business owners, who want massive repeat business without investing an arm and a leg!
Timestamps:
[00:00 - 00:42] Intro
[00:43 - 02:51] About Hugh Liddle      
[02:52 - 11:57] About Red Cap Sales Coaching Program & Sales Process   
[11:58 - 15:57] Examples of Open-Ended Questions to Ask in Sales 
[15:58 - 22:13] The Importance of Following Up 
[22:14 - 25:48] Who Should Be Contacting Customers 
[25:49 - 31:51] Common Mistakes in Sales   
[31:52 - 32:09] Ad
[32:10 - 37:39] Lightning Round
[37:40 - 39:11] Chris’s Takeaways  
[39:12 - 40:02] Outro
Resources:
Website:        https://redcapsalescoaching.com/  
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Solve the challenge of attracting and retaining employees! Ryan Englin, CEO of Core Matters and Author of “Hire Better People Faster”, shares his passion and methods for employee recruitment and retention. With Ryan’s proven hiring process, you can expect to reduce hiring time, retain employees, and grow your business.  
If you enjoyed today’s episode, please take a moment to leave us a 5 star review. 
Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
About 
The Core Fit Hiring System is a repeatable, in-house recruiting process for attracting and retaining all employees you need to grow your service business and free up your time.
Timestamps:
[00:00 - 00:48] Intro
[00:49 - 03:10] The Reason Behind “Hire Better People Faster” Book
[03:11 - 04:55] Breaking The Labor Shortage Myth 
[04:56 - 08:10] About Core Matters     
[08:11 - 10:49] How to Figure Out Your Company Cores
[10:50 - 15:37] The Reality of Why Employees Leave
[15:38 - 18:57] Solving Retention Problems
[18:58 - 23:07] What Your Job Ads Should Look Like
[23:08 - 23:24] Ad Slot  
[23:25 - 25:42] The Ideal Client for Core Matters & How to Work w/Core Matters
[25:43 - 27:26] Chris’s Takeaways
[27:27 - 28:32] Outro
Resources:
Website:        https://www.linkedin.com/in/ryanenglin/
                      https://corematters.com/
RoofingSites: https://www.roofingsites.com/ 
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/