Roofer Growth Hacks

Welcome to Roofer Growth Hacks by RoofingSites.com. In Season 4, Episode 5, Chris Hunter dives into how to build a scalable Roofing Referral Machine that turns happy customers, realtors, and insurance pros into steady, high-intent leads. From $250 customer incentives and handwritten thank-you notes to cookie/brownie boxes with QR codes, monthly newsletters, and storm-season campaigns, Chris lays out the referral systems and scripts that keep your phone ringing—without burning cash on cold traffic.
Chris Hunter explains how the 4R Roofing Marketing System focuses this episode on the Referral Pillar, showing you how to create 100+ active referrers (the “33×3” method), segment customers by lifecycle (recent, established, legacy), and stay top-of-mind year-round. You’ll also learn when and where incentives are appropriate (customers) and how to collaborate with realtors and insurance partners within industry guidelines.
If you’re serious about growing your roofing business with reliable referrals and higher close rates, this episode is for you!
If you’re serious about growing your roofing business and mastering modern website strategy, this episode is for you!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System, to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company, as that’s what the Internet’s all about - and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 01:16] - Intro - Who am I (Chris Hunter)?
[01:17 - 03:08] - 4R Roofing Marketing System
[03:09 - 05:25] - The Three-Pillar Referral System
[05:26 - 07:52] - Pillar 1: Customer Ambassadors Program
[07:53 - 10:46] - Option A: Gift Cards & Customer Journey
[10:47 - 14:55] - Option B: Handwritten Cards, Cookie Boxes & Touchpoints
[14:56 - 17:35] - Option C: Social Media & Seasonal Campaigns
[17:36 - 19:46] - Pillar 2: Realtor Priority Program
[19:47 - 20:33] - Option A: Same-day Inspections/48 Hour Reports
[20:34 - 21:18] - Option B: Closing Ready Documentation
[21:19 - 23:10] - Option C: Prospecting System & CRM Setup
[23:11 - 23:54] - Option D: Scripts, Objection Handling & Follow-up
[23:55 - 24:45] - Pillar 3: Insurance Agents Priority Program
[24:46 - 25:57] - Option A: Faster Claim Resolution
[25:58 - 27:22] - Option B: Finding Agents & Building Relationships
[27:23 - 29:04] - Phase-by-Phase Rollout Plan
[29:05 - 29:41] - CRM Automation & Tracking
[29:42 - 29:54] - Success Metrics That Matter
[29:55 - 32:56] - Tips & Tricks
[32:57 - 39:31] - Quick Workbook Overview & Download
[39:32 - 40:19] - Get a Free Book
[40:20 - 41:27] - Work With us
[41:28 - 41:41] - Outro
Listen to the episode below:
Podbean: https://www.roofergrowthhacks.com/
Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272
Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s
Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10
iHeart Radio: https://iheart.com/podcast/119165020
YouTube: https://www.youtube.com/@RoofingSites
Resources:
RoofingSites: https://www.roofingsites.com/
Workbook: https://www.roofingsites.com/referral-machine-workbook
Free Book - https://go.roofingsites.com/
Let us help - https://www.roofingsites.com/schedule/
Ultimate Website Checklist - https://www.roofingsites.com/website-checklist
Connect with us!
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
LinkedIn: https://www.linkedin.com/company/roofingsites/
YouTube: https://www.youtube.com/@RoofingSites

Welcome to Roofer Growth Hacks by RoofingSites.com. In this episode, Chris Hunter sits down with Aaron Christy, the founder of Indy Roof & Restoration — one of Indiana’s fastest-growing roofing companies. Known for his transparency, community focus, and marketing chops, Aaron shares the real growth hacks that helped him triple his company’s size in just a few years.
From using SOPs without an in-house team to overcoming the dreaded $15M revenue plateau, Aaron opens up about the behind-the-scenes challenges of scaling a roofing business. He also breaks down the early marketing moves that worked — including how he leveraged social media, built key realtor relationships, and used simple text blasts to drive leads and momentum.
If you're looking for real-world strategies from a roofer who's been in the trenches, this episode is packed with insights you won’t want to miss!
About:
Aaron Christy, owner of Indy Roof & Restoration, began the business in 2018. Our company continues to lead the way in demonstrating exactly how roofing services should be performed. We place a huge emphasis on ensuring our customers are well educated and informed throughout every step of the process.
From communicating with most insurance companies and being trusted by real estate agents and residential and commercial customers throughout our wide Indiana service areas, you can always rest easy knowing you’ve picked the right roofing team for the job.
Timestamps:
[00:00 - 01:08] - Intro
[01:09 - 04:57] - Aaron’s Entrepreneurial Journey
[04:58 - 05:59] - Biggest Hurdles When Growing Your Company
[06:00 - 08:54] - What is SOP?
[08:55 - 11:48] - Tripling in Size with No In-House SOP Team
[11:49 - 15:34] - The $15M Wall: Why Growth Slows and Where to Focus Next
[15:35 - 24:05] - Using Social Media to Launch
[24:06 - 27:25] - AI And Company Rating
[27:26 - 31:02] - Roofing Industry Trends Worth Following
[31:03 - 31:30] - Word From Our Sponsor
[31:31 - 36:55] - Lightning Round
[36:56 - 46:10] - Episode Wrap Up & Key Takeaways
Listen to the episode below:
Podbean: https://www.roofergrowthhacks.com/
Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272
Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s
Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10
iHeart Radio: https://iheart.com/podcast/119165020
YouTube: https://www.youtube.com/@RoofingSites
Resources:
Indy Roof & Restoration:https://indyroofandrestoration.com/
LinkedIn:https://www.linkedin.com/in/aaronchristy/
RoofingSites: https://www.roofingsites.com/
Ultimate Website Checklist - https://www.roofingsites.com/website-checklist
Free Book - https://go.roofingsites.com/
Let us help - https://www.roofingsites.com/schedule/
Connect with us!
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
LinkedIn: https://www.linkedin.com/company/roofingsites/
YouTube: https://www.youtube.com/@RoofingSites
 

Welcome to Roofer Growth Hacks by RoofingSites.com. In this episode, Chris Hunter breaks down how AI search (AEO/IEO/“answer engines”), Google Gemini’s newest upgrades, and smarter content distribution are changing how roofing companies get found and chosen. 
From AI-generated video/image tools (“Veo 3” video, “Nano Banana” image) to FAQs, schema, and local backlinks, Chris shows exactly how to widen your footprint so ChatGPT, Gemini, Perplexity & Google consistently surface your brand before competitors.
Chris shares why diversified content (YouTube, podcast platforms, social, Google Business Profile) and on-site FAQs are fueling AI results—plus why adding robust schema and local citations (BBB, Chamber, associations) can tip the scales in your market. If you’re serious about being the roofer AI recommends first, this episode is for you.
If you’re serious about growing your roofing business and mastering modern website strategy, this episode is for you!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System, to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company, as that’s what the Internet’s all about - and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00] Introduction to Roofer Growth Hacks [01:15] Google Gemini's Latest Features [03:45] AI in Cost-Effective Marketing Content [06:30] Importance of AI Search Optimization [09:00] Preparing for Siri's Voice Search Advancements [12:00] Closing Remarks and Call to Action
[00:00 - 00:26] - Intro
[00:27 - 02:36] - Google Gemini's Latest Features
[02:37 - 03:30] - Google Nano Banana
[03:31 - 12:15] - Importance of AI Search Optimization
[12:16 - 17:30] - Preparing for Siri's Voice Search Advancements (Apple)
[17:30 - 19:14] - Episode Wrap Up
Listen to the episode below:
Podbean: https://www.roofergrowthhacks.com/
Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272
Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s
Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10
iHeart Radio: https://iheart.com/podcast/119165020
YouTube: https://www.youtube.com/@RoofingSites
Resources:
RoofingSites: https://www.roofingsites.com/
Ultimate Website Checklist - https://www.roofingsites.com/website-checklist
Free Book - https://go.roofingsites.com/
Let us help - https://www.roofingsites.com/schedule/
Connect with us!
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
LinkedIn: https://www.linkedin.com/company/roofingsites/
YouTube: https://www.youtube.com/@RoofingSites

Welcome to Roofer Growth Hacks by RoofingSites.com. In this episode Chris Hunter interviews Jason Todd, founder and CEO of Thinker Ventures. They discuss Jason's entrepreneurial journey, the role of Thinker Ventures in helping businesses grow, and the common challenges faced by small businesses.
Jason emphasizes the importance of discipline over systems in business management and shares insights on how to implement effective strategies for growth and exit planning.
The conversation also touches on the use of AI in business operations and the significance of reflection and outside perspectives in achieving success.
If you’re serious about growing your roofing business and mastering modern website strategy, this episode is for you!
About:
High-growth teams hire Jason Todd to shape business strategy, technology, and communications. With 20+ years of experience, he has founded and exited four companies, written over one million lines of code, advised hundreds of organizations, built brands worth $300M+, and negotiated with billion-dollar corporations.
He helps leaders and teams through:
Business Advising – multi-disciplinary mentoring for faster growth
On-Demand CTO/CIO – expert tech guidance without full-time overhead
Sprints & Short Contracts – 90-day growth and accountability sprints
Advisory Boards – strategic leadership and connections to funding
Todd’s track record spans startups to $1B enterprises—driving systems integration, ecosystem development, brand strategy, and software innovation. He’s also a community builder, having hosted 500+ hours of live streams, podcasts, and startup events.
Find more at www.TheRealJTodd.com
Timestamps:
[00:00 - 00:48] Intro
[00:49 - 01:45] Who is Jason Todd?
[01:46 - 04:20] The Role of Thinker Ventures in Business Growth
[04:21 - 06:31] Common issues: founder cap; discipline + team to scale
[06:32 - 14:53] Lead Handling, Outside Eyes & Pricing Turnaround
[14:54 - 20:17] Systems vs. Disciplines in Business
[20:18 - 23:05] The Role of AI in Business Operations
[23:06 - 29:30] Understanding AI Agents and Their Limitations
[29:31 - 29:47] Sponsor AD
[29:48 - 41:24] Lightning Round (Rapid Fire Questions)
[41:25 - 42:43] How Can You Find Jason?
[42:44 - 50:20] Episode Wrap Up & Key Takeaways
Listen to the episode below:
Podbean: https://www.roofergrowthhacks.com/
Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272
Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s
Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10
iHeart Radio: https://iheart.com/podcast/119165020
YouTube: https://www.youtube.com/@RoofingSites
Resources:
Jason Todd's Website: www.TheRealJTodd.comThinker Ventures Website: https://thinkerventures.com/the-thinker-story/
RoofingSites: https://www.roofingsites.com/
Free Book - https://go.roofingsites.com/
Let us help - https://www.roofingsites.com/schedule/
Connect with us!
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
LinkedIn: https://www.linkedin.com/company/roofingsites/
YouTube: https://www.youtube.com/@RoofingSites

Welcome to Roofer Growth Hacks by RoofingSites.com. In this first episode in Season 4, Chris Hunter dives into how to build a high-converting roofing website that turns visitors into booked inspections. From Story brand messaging and the 3-second “grunt test” to mobile-first design and the five-page structure that wins local intent, Chris shows exactly what roofing companies must do to boost calls and close more jobs—without wasting ad spend.
Chris Hunter explains why platform choice (hello, WordPress), page architecture (Home, About, Services + City Pages, Locations, Contact), and on-page trust signals matter more than ever. You’ll also learn how FAQs and competitor analysis reveal gaps you can fix fast for better visibility and conversion.
If you’re serious about growing your roofing business and mastering modern website strategy, this episode is for you!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System, to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company, as that’s what the Internet’s all about - and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 00:55] - Intro
[00:56 - 05:40] - Understanding High Conversion Websites
[05:41 - 08:58] - The 4R Pillar System for Marketing
[08:59 - 20:52] - Building a High Conversion Website
[20:53 - 33:58] - Key Elements of a High Conversion Website
[33:59 - 34:56] - Tips and Tricks for Website Optimization
[34:57 - 35:56] - Website Speed and Optimization
[35:57 - 38:24] - The Importance of Tracking and Testing
[38:25 - 40:22] - A/B Testing for Better Conversions
[40:23 - 41:44] - Making Contact Easy for Customers
[41:45 - 43:40] - Revamping Your Website
[43:41 - 45:37] - Utilizing AI and Chatbots
[45:38 - 46:36] -Self-Service Options for Customers
[46:37 - 48:04] - Standing Out in the Market
[48:05 - 1:06:21] - Live Website Review
[01:06:22 - 01:10:12] - Episode Wrap Up & Key Takeaways
Listen to the episode below:
Podbean: https://www.roofergrowthhacks.com/
Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272
Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s
Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10
iHeart Radio: https://iheart.com/podcast/119165020
YouTube: https://www.youtube.com/@RoofingSites
Resources:
RoofingSites: https://www.roofingsites.com/
Ultimate Website Checklist - https://www.roofingsites.com/website-checklist
Free Book - https://go.roofingsites.com/
Let us help - https://www.roofingsites.com/schedule/
Connect with us!
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
LinkedIn: https://www.linkedin.com/company/roofingsites/
YouTube: https://www.youtube.com/@RoofingSites

Welcome to Roofer Growth Hacks by RoofingSites.com.In this solo episode, Chris Hunter dives into how AI is reshaping online search and what roofing companies must do to stay ahead. From the continued dominance of Google to the rise of ChatGPT and Bing, Chris explains why diversifying your online presence and reviews is critical.
He also breaks down Google’s E-E-A-T principles—expertise, experience, authority, and trustworthiness—and how they still impact your rankings in the AI-driven search world. Plus, learn how to use FAQs and competitive analysis to optimize your website for better visibility.
If you’re serious about growing your roofing business and mastering modern marketing strategies, this episode is for you!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System, to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company, as that’s what the Internet’s all about - and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!Timestamps:
[00:00 - 01:20] - Intro
[01:21 - 02:30] - The New ChatGPT 5
[02:31 - 04:54] - What Can You Do With ChatGPT 5?
[04:55 - 09:42] - Turn the Slow Season Into a Sales Season
[09:43 - 12:09] - Are You Answering Every Call?
[12:10 - 13:37] - How Fast Are You Sending Roofing Estimates?
[13:38 - 15:05] - Stop Chasing Leads—Fix Your Sales Process
[15:06 - 17:06] - Own the Search Results of the Future
[17:07 - 25:53] - Where Are Homeowners Searching for You?
[25:54 - 29:27] - E-E-A-T principles—expertise, experience, authority, and trustworthiness
[29:28 - 30:48] - Episode Wrap Up & Key Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/   
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com
In this solo episode, Chris Hunter dives deep into one of the biggest issues plaguing roofing companies today: how to grow without burning out or breaking the business.
After speaking with thousands of roofers across the country, one pattern keeps repeating—companies relying on hustle, referrals, and word of mouth. While that might get you started, it won’t take you to 7 figures.
To scale sustainably, you don’t need more grit—you need systems.
Tune in as Chris breaks down the Core Four Systems that separate the roofing companies that grow fast from the ones that stay stuck: Marketing, Sales, Operations, and HR. He walks you through the common growth ceilings roofers hit and shares how to break through using simple but powerful frameworks you can implement immediately.
If you’re ready for predictable, scalable growth—this episode is for you.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 01:40] - Intro
[01:41 - 02:25] - 4R Roofing Systems 
[02:26 - 03:01] - Reputation Pillar
[03:02 - 03:55] - Reach Pillar
[03:56 - 04:45] - Resell Pillar
[04:46 - 06:38] - Referral Pillar
[06:39 - 09:04] - The Importance of Sales System
[09:05 - 11:50] - Appointment Follow-up System
[11:51 - 12:57] - The importance of System operations
[12:58 - 14:31] - Taking a Closer Look at Your Tech Stack
[14:32 - 19:56] - HR Hiring System
[19:47 - 21:21] - Scorecards and KPIs
[21:22 - 24:52] - Retention and Culture
[24:53 - 25:53] - Episode Wrap Up & Key Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/   
Connect with Us!
🎧 Spotify: https://bit.ly/RoofingSites-Spotify 🎙️ Podbean: https://roofergrowthhacks.podbean.com/ 📺 YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw 📘 Facebook: https://www.facebook.com/roofingsites 📸 Instagram: https://www.instagram.com/roofingsites/

Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com “Branding & Marketing In The Age Of AI.” In this episode, Chris Hunter kicks off a deep-dive panel with AI marketing experts to explore how roofers and small business owners can start using AI to build real brand assets. From understanding your ideal customer to generating messaging that actually resonates, Jen shares how she uses tools like Perplexity and ChatGPT to craft audience-driven brand strategies.
We cover where to start (hint: it’s all about the feelings your audience wants to have), how to use AI tools without losing your voice, and how this process can turn months of branding work into a few hours of focused creativity.
Tune in for actionable branding insights powered by AI, and learn how to move past version zero of your brand.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 00:22] - Intro
[00:23 - 04:18] - How Should Businesses Use AI For Branding?
[04:19 - 11:58] - Can AI Really Sound Like Your Brand?
[11:59 - 20:04] - Using AI Videos In Marketing
[20:05 - 26:42] - Brand Training for AI, Simplified
[26:43 - 27:00] - Sponsor AD
[27:01 - 27:43] - Brand Training for AI, Simplified (PART 2)
[27:44 - 31:25] - AI Tools Are Turning Days of Branding into Hours
[31:26 - 34:11] - Here's Why Brand Assets Are the Real Growth Engine
[34:12 - 40:26] - Shoot on Your Phone or Simulate with AI?
[40:27 - 41:45] - Episode Wrap Up & Key Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/   
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/