
Welcome to Roofer Growth Hacks! In this episode, Chris Hunter sit down with James Wolfgang Kuntz, co-founder of Tarrytown Roofing in Austin, Texas - a company he's built to 15+ employees in under two years and co-founder of BuilderLync, a disruptive CRM software for the construction and roofing space. James shares his raw, honest journey from real estate investing and corporate startups to launching and scaling a premium roofing brand, and the exact growth hacks that got him there.
If you've ever wondered how to position your roofing company to attract high-value clients, build credibility fast, or use AI and systems to scale without chaos - this episode is for you.
About James Wolfgang Kuntz:
James’s path to roofing began in Mexico, where he worked as a cowboy and learned the value of hard work, grit, and perseverance. From there, he built experience across logistics technology, financial services, and roofing, with each chapter shaping his understanding of leadership, teamwork, and the importance of doing things the right way.
Those principles became the foundation of Tarrytown Roofing, a company built on integrity, craftsmanship, and a genuine passion for helping people.
James is driven by a mission to raise the standard in the roofing industry by putting relationships above transactions. He and his team take pride in delivering excellent work, communicating clearly, and always putting the customer first.
That commitment has earned Tarrytown Roofing the trust of homeowners and businesses across Texas. For James, success is not about being the biggest company, but about being the one people can count on every single time.
Timestamps:
[00:00 - 00:49] - Intro
[00:50 - 02:42] - James's entrepreneurial background & corporate journey
[02:43 - 03:47] - Starting Tarrytown Roofing (and what triggered it)
[03:48 - 04:26] - The Austin office location strategy
[04:27 - 07:13] - The Tarrytown brand name — SEO, positioning, and the premium signal
[07:14 - 08:16] - ChatGPT sent us 5 roofing clients in one month
[08:17 - 10:40] - How to build 100 Google reviews in 2 years
[10:41 - 13:13] - Defining the ideal customer profile (ICP)
[13:14 - 14:21] - Running the business on EOS / Traction
[14:22 - 16:34] - Building a scalable onboarding & sales training system
[16:35 - 18:46] - Advice James would give his 2-years-ago self
[18:47 - 20:43] - AI-powered inbound handling & CRM tracking
[20:44 - 22:31] - Outbound sales strategy: relationship-first growth
[22:32 - 26:56] - 5 common mistakes new roofing companies make
[26:57 - 28:33] - The BHAG: from $6M to $15M this year
[28:34 - 32:17] - Expansion plans: Houston, Colorado & acquisition strategy
[32:18 - 32:36] - Ad Break
[32:37 - 33:27] - Personal hack: Wim Hof breathwork
[33:28 - 34:20] - Business hack: Who Not How
[34:21 - 35:33] - Best advice ever received: "Treat the janitor like the CEO"
[35:34 - 37:30] - How to connect with James & BuilderLync
Listen to the episode below:
Podbean: https://www.roofergrowthhacks.com/
Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272
Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s
Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10
iHeart Radio: https://iheart.com/podcast/119165020
YouTube: https://www.youtube.com/@RoofingSites
Resources:
James Wolfgang Kuntz: https://www.linkedin.com/in/wolfgangkuntz/
Tarrytown Roofing: https://tarrytownroofing.com/
BuilderLync: https://builderlync.com/
Roofer Marketing Heroes: https://roofermarketingheroes.com/
Connect with us!
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofermarketingheroes/
LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/
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