Roofer Growth Hacks

Welcome to Roofer Growth Hacks! In this episode, we’re joined by Jerry Aliberti, Owner of Pro-Accel, to uncover powerful strategies for scaling your roofing business. We dive into optimizing operations, building effective systems, and creating sustainable growth—even in challenging economic times. Jerry shares expert insights and practical growth hacks that can help you streamline processes and boost profitability. Tune in for actionable advice to take your roofing business to the next level!
About:
Jerry, with over 20 years of experience in the New York City construction industry and leading knowledge in construction consultant services, is a distinguished leader renowned for his exceptional performance in challenging environments. He has amassed invaluable insights while working alongside the city's largest Heavy Civil contractors, managing projects worth over $300 million and leading estimating teams, handling projects totaling $10 Billion-plus.
Recognizing the need to assist small to medium-sized contractors in reaching new heights, Jerry founded Pro-Accel after establishing himself with some of NYC's most reputable construction companies and running his own concrete business.
Jerry has firsthand experience as a business owner and his commitment to excellence set him apart, enabling him to provide unparalleled guidance to his clients. Jerry resides in NY with his wife Sabrina and their two children, enjoying outdoor activities and cherished family time when he's not transforming the construction landscape.
Timestamps:
[00:00 - 01:04] - Intro
[01:05 - 04:16] - Inside the Mind of a Roofing Entrepreneur: Jerry’s Story
[04:17 - 05:17] - Breaking Down a $1.2 Billion Project: Jerry’s High-Stakes Estimating Journey
[05:18 - 07:39] - Empowering Through Purcell: Jerry’s Mission to Help the Community
[07:40 - 09:04] - Who is an Ideal Candidate?
[09:05 - 10:29] - Fixing the Foundation: Common Operational Issues Contractors Face
[10:30 - 14:40] - The People Problem: Why Right Roles Matter in Contractor Success
[14:41 - 17:46] - From Solo to Scalable: The First Step to Building a Roofing Team
[17:47 - 19:21] - From Serving the Skies to Serving the People: A Business Journey
[19:22 - 24:44] - The Biggest Mistakes Contractors Keep Making
[24:45 - 26:56] - Why Marketing Systems Are Key to Long-Term Business Growth
[26:57 - 31:17] - Industry Trends Shaping the Future of Construction: How Roofers Can Capitalize
[31:18 - 32:55] - AI in Construction: How Roofers Can Leverage Technology for Growth
[32:56 - 33:14] - Sponsor AD
[33:15 - 34:38] - Lightning Round/Jerry’s Favorite Personal Hack?
[34:38 - 36:02] - What is Jerry’s Favorite Business Hack?
[36:03 - 37:02] - The Best Advice Jerry Ever Got, and How He Applied It to His Success?
[37:03 - 38:20] - How Can the Roofer Growth Hacks Family get in Touch with Jerry?
[38:21 - 39:48] - The Power of Systems: How Implementing Marketing Systems Can Transform Businesses?
[39:49 - 43:13] - The Shift from Marketing to Business Consulting: Helping Clients Keep Up
[43:14 - 47:18] - How Referrals and Operational Support Drive Contractor Growth
[47:19 - 52:09] - Episode Wrap-Up & Biggest Takeaways
 
Resources:
https://www.roofingsites.com/
https://www.pro-accel.com/
 
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Welcome to our latest episode of Roofer Growth Hacks, hosted by RoofingSites.com. In this session, we explore the current trends and key focus areas in marketing and sales for the roofing industry in November. As roofing companies navigate challenges in growth, this episode provides valuable insights into effective strategies that align marketing efforts with sales goals. Join us as we discuss actionable tips to enhance your marketing approach and ensure your business stays competitive in a changing landscape.
We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review! 
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
 
Timestamps:
[00:00-00:43] - Intro
[00:44-02:23] - Essential Marketing Trends for Roofing Companies in Slower Seasons
[02:24-04:51] - Essential Sales System Fixes for Roofing Companies - Importance of Picking Up the Phone
[04:52-06:51] - Follow Up or Fall Behind - Keep your Sales Alive
[06:52-08:14] - Pre for Peak Season - Building a Winning Roofing Strategy for Next Year
[08:15-12:23] - Most Important Marketing Trends Roofers Can't Ignore 
[12:24-15:17] - Using Content Creation to Build Trust and Drive Roofing Sales 
[15:18-16:57] - Why is Email Marketing Still Important? 
[16:58-19:34] - Creating a Referral System that Keeps Roofing Leads Flowing 
[19:35-21:20] - Importance of SEO - Creating Long-Term Strategies for Roofing Companies 
[21:21-23:55] - Outro
[44:33 - 47:03] - Essential Video Setup for Roofing Professionals: Resolution, Lighting, and Sound Tips
[47:04 - 48:57] - Optimize Your Marketing: Download the Free Workbook & Guide
[48:58 - 49:22] - Outro
 
Resources:
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Ready to build a powerful video marketing machine for your roofing business? Join us as we dive into actionable strategies for creating a standout video presence in the roofing industry. Learn how to leverage short-form videos, job site walkthroughs, customer testimonials, and more to dominate your market and attract new clients. With step-by-step insights, AI tools for content creation, and proven video formats, this workshop will transform your marketing approach and position you as the top choice for homeowners.
We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review! 
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 01:13] - Intro
[01:14 - 04:32] - Who is Chris Hunter?
[04:33 - 06:54] - Becoming The Choice: Standing Out in a Crowded Roofing Market with Video Marketing
[06:55 - 11:09] - Navigating Competition: The Four Pillars of Effective Roofing Marketing
[11:10 - 12:10] - Staying Top of Mind: The Essential Role of Social Media Across Marketing Pillars
[12:11 - 15:15] - Why Should You Focus on Video Marketing
[15:16 - 19:58] - What Type of Videos You Should Be Posting?
[19:59 - 26:50] - From Knowledge to Action: A Step-by-Step Guide to Videography Your Brand
[26:51 - 33:05] - Building a Video Marketing Machine: Demo of Step-by-Step Script Creation with AI
[33:06 - 36:30] -  Maximizing Efficiency in Short-Form Video Creation
[36:31 - 40:39] - Tps and Trick for Video Marketing
[40:40 - 44:32] - Roofers' Guide to Winning Clients: DIY Video, AI Tools & Changing Settings Tips
[44:33 - 47:03] - Essential Video Setup for Roofing Professionals: Resolution, Lighting, and Sound Tips
[47:04 - 48:57] - Optimize Your Marketing: Download the Free Workbook & Guide
[48:58 - 49:22] - Outro
Resources:
RoofingSites: 
https://www.roofingsites.com/
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Welcome to Roofer Growth Hacks! In this episode, we’re joined by Todd, CEO of Construction Leading Edge, to explore proven strategies for growing your roofing business. We dive into how to streamline operations, implement effective systems, and develop leadership skills to navigate industry challenges, including economic downturns. Todd shares expert insights that can help you build a more efficient, profitable business. Tune in for actionable growth hacks to elevate your roofing company!
About:
Todd Dawalt is the founder and host of The Construction Leading Edge podcast, dedicated to helping construction business owners learn from his experience managing projects from bathroom remodels to high-rise buildings. Dawalt coaches construction business owners to systematize their business so it runs without them. 
Timestamps:
[00:00 - 01:03] - Intro
[01:04 - 03:56] - Who is Todd? Where did he start and where is he now?
[03:57 - 04:32] - The Most Valuable Lesson Learned Over the Years
[04:33 - 06:37] - Cash Flow Missteps: A Hard Lesson Learned
[06:38 - 12:05] - How to Get Out of a Bad Cash Flow Situation?
[12:06 - 15:58] - What Kind of Coaching Does Todd do?
[15:59 - 17:32] - Changing the Trajectory: How One Person Transforms Generations
[17:33 - 21:52] - Building Beyond Tomorrow: How Entrepreneurs Shape Generations
[21:53 - 28:35] - Want to Build a Business for Future Generations? Here's How to Start
[28:36 - 28:54] - Sponsor AD
[28:55 - 30:12] - Lightning Round/ Todd’s Personal Favorite Hack
[30:13 - 31:13] - Favorite Business Hack
[31:14 - 32:55] - The Best Advice Ever Given
[32:56 - 34:04] - How Can People Reach Todd?
[34:05 - 34:22] - Outro
[34:23 - 37:41] - Episode Wrap-Up & Biggest Takeaways
Resources:
RoofingSites: 
https://www.roofingsites.com/
https://constructionleadingedge.com/
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Welcome to Roofer Growth Hacks! In this episode, We sit down with Diane Gilson, CEO of Info Plus Accounting, to dive into essential accounting strategies for roofing company owners. We explore how to transform financial chaos into clarity and set up job cost accounting systems that drive long-term profitability. Diane shares her expertise in helping small to midsize construction businesses take control of their finances and boost their bottom line. Tune in for actionable growth hacks that will help you maximize your profits and scale your roofing business!
About:
Info Plus Accounting was established in 1994 and specializes primarily in QuickBooks® and Intuit Enterprise Solutions. These are powerful, flexible, multi-functional accounting software systems currently utilized by nearly 90% of small-to-mid-sized businesses. Info Plus Accounting assists clients in using their QuickBooks® accounting software more accurately, efficiently, effectively, and creatively than they ever imagined possible.
Timestamps:
[00:00 - 00:58] - Intro
[00:59 - 04:02] - Who is Diane Gilson?
[04:03 - 08:05] - How Does Info Plus Accounting Help Their Clients?
[08:06 -12:15] - Common Job Costing Mistakes: What Business Owners Get Wrong?
[12:16 - 15:40] - What is the Logical Format for a Chart of Accounts?
[15:41 - 16:47] - Scaling Smart: The Ideal Gross Profit Targets for Business Success
[16:48 - 18:07] - Breaking Down Gross Profit: What It Means for Your Taxes
[18:08 - 20:48] - Contractors’ Biggest Concern: What They Really Want to Know
[20:49 - 22:10] - What is Contractors’ Biggest Mistake?
[22:11 - 26:55] - Finding Your Financial Right-Hand: Qualities to Seek in a Bookkeeper
[26:56 - 31:07] - Future-Proofing Your Roofing Business: Trends to Watch
[31:08 - 31:35] - Sponsor AD
[31:36 - 32:50] - Lightning Round/ Diane’s Favorite Personal Growth Hack
[32:51 - 34:04] - Diane’s Favorite Business Hack
[34:05 - 35:16] - The Best Advice Ever Given
[35:17 - 36:51] - How to Get in Touch With Diane?
[36:52 - 37:27] - Outro 
[37:28 - 40:13] - Episode Wrap-Up & Biggest Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/
https://buildyournumbers.com/
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Welcome to Roofer Growth Hacks, the podcast where we spotlight creative solutions to growth challenges in the roofing industry. We are joined by Chris Hunter, founder of  RoofingSites.com  and author of The Ultimate Guide to Digital Marketing for Roofers. In this special episode, "The October State of Marketing, Chris breaks down the latest trends we're seeing in the marketing industry for roofers and roofing companies. Tune in for insights and actionable tips to stay ahead in your marketing efforts!
Find more information at the10disciplines.com! 
If you enjoyed today’s episode, please take a moment to leave us a 5 star review. 
Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!
 
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
 
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
[00:00 - 00:50] - Intro/The October State of Marketing
[00:51 - 01:50] - Why Ad Prices Spike in Quarter 4 & How to Stay Ahead
[01:51 - 02:58] - How Are The Elections Impacting Buyers Decisions?
[02:59 - 05:14] - How Can Roofers Thrive with Lead Nurturing and Consistent Marketing?
[05:15 - 08:11] - Roofing in the Slow Season: Preparing Your Systems for Success
[08:12 - 10:18]  - Why Should Roofers Prioritize Google for Long-Term Success?
[10:19 - 11:31] - Outro
 
Resources:
Website:        https://www.linkedin.com/in/robdube/ 
                      https://the10disciplines.com/  
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Elevate your roofing company’s marketing in 2024 with our essential social media workshop! Discover proven strategies from thousands of industry assessments and learn how to stand out in a crowded market. We’ll cover the Four-Hour Roofing Marketing Machine, must-have post types, effective scheduling, and innovative tools, including AI for boosting your visibility. Don’t miss this chance to transform your online presence and become the top choice for homeowners!
We hope you got value from our first season today’s episode, so please take a moment to leave us a 5-star review! 
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
 
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 04:41] - Intro/ Chris & Roofing sites
[04:42 - 07:29] - Standing Out in a Growing Market: How to Make Your Roofing Business the Choice
[07:30 - 09:11] - Building a Marketing Machine: Strategy Over Tactics for Roofing Success
[09:12 - 11:38] - Introducing the 4-Hour Roofing Marketing Machine: A Proven Framework for Success
[11:39 - 15:39] - The Four Posts Every Roofing Company Needs for Social Media Success
[15:40 - 23:21] - Boost Your Roofing SEO: Geotagging and the Right Posting Schedule
[23:22 - 26:48] - Monthly Content Ideas for Roofers: Case Studies and Company Updates
[26:49 - 31:36] - How to Schedule Social Media Posts for Your Roofing Business
[31:37 - 35:35] - Unlocking AI's Potential: Tools and Training for Roofing Success
[35:37 - 39:13] - What Are the Keys for Roofing Social Media
[39:14 - 41:27] - From Yellow Pages to Digital: The Evolution of the Four-Hour Roofing Marketing System
[41:48 - 43:12] - QR Code for Copy of The Book
[43:13 - 46:11] - Questions/Takeaways
[46:12 - 46:30] - Outro
 
Resources:
RoofingSites:  https://www.roofingsites.com/
 
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify 
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

One season down and many more to come! Chris wraps up this first season of Roofer Growth Hacks. Chris talks about the talented guests he featured this season and expands on the most important tips roofers should be doing at any time of the year!
We hope you got value from our first season today’s episode, so please take a moment to leave us a 5-star review! 
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
 
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
 
Timestamps:
[00:00 - 01:01] Intro/Going Forward 
[01:02 - 04:07] Biggest Takeaways this Season
[04:08 - 05:42] Guest Episodes to Revisit
[05:43 - 06:24] What To Look Out For In Season 2
[06:25 - 08:32] Outro/Contact
Resources:
RoofingSites:  https://www.roofingsites.com/ 
 
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify 
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/